about // seth dobie

California native and industry veteran, Seth Dobie grew up saturated in the creative world of Los Angeles, CA. He keeps that chill LA vibe alive, blending a trained eye with true passion. Seth’s easygoing and professional attitude brings out the best in his subjects, and crew, so he can pull stunning results even with inexperienced models.


“It’s all about capturing a feeling. I help and guide my subjects until they deliver. Whether it’s a small one-on-one shoot, or a full team on location, we get the shots we need, and have fun while doing it!” -Seth

background // bio

In 1995, at 14 years old, Seth started his design career.

Seth was highly involved in the first 3D Virtual Reality Multi-User Environment: Alpha World. (later re-named Active Worlds)

Under the screen name raiven, Seth Dobie licensed his creations for the 3D Environment, where he would later receive an Award for Creative Excellence and Design for Avatars in 1999.


In 1997, at 16 Seth traveled to Australia and lived there while he developed a platform for Laurel Springs High School which ultimately founded their online student socialization, called "The Chat Spot". Seth's system allowed independent study students to collaborate, share information, lessons, and create profiles similar to Facebook.

While in Australia Seth studied Aboriginal Culture and their contemporary relationships with Modern Australians.


In 1998, at 17 Seth was involved in the development of 3D Multi-User Dynamic Emergent Environments and A.I. systems with learned behavior, and spoke on the subject at the USC Annenberg Center for Communication.


At 18 Seth was hired by the late Robert Langley to work for Deja Vu Magazine as Webmaster, where he excelled in Web Design, PHP Programming, and MYSQL Database Programming.


At 21 Seth received a contract with the Walt Disney Concert Hall and The Hollywood Bowl to independently Design and build their Scalable Ecommerce Platforms.


In 2003, at 22 Seth independently developed the proprietary Dobie Ecommerce Platform complete with full "Wordpress-like" Content Management System, this system would later expand to serve many websites worldwide for over 14 years.


At 23 Seth began his career in Photography, combining the skills he learned from 3D Environments and Lighting, Color Theory, Design and Composition. Seth excelled in the medium, shooting his then girlfriend Megg Morales on America's Next Top Model.


At 25 Seth developed the creative concept: Tinsel Tokyo, which would evolve into a clothing line, an online store, and finally realize its destiny as a highly creative Fashion Magazine with international distribution in 2010.


At 26 Seth Traveled to Europe where he drew inspiration from Street Art and Skate Culture in Barcelona, Ibiza, & Sweden.


At 27 Seth was hired by Rosemary Demann, former president at BCBG Max Azria, to help re-brand Weight Loss Sensation: Freshology. For the next 5 years Seth would help create and develop the now ubiquitous Fashion-Crossover into the weight loss industry.


At 32 Seth left Freshology to work full time as Editor in Chief for Fashion Magazine Tinsel Tokyo, which he continues to run today.

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